【Zezebaebae: Curated Korean Baby Brands】 Glowy Korean Skincare Begins with CHA&MOM

K-Beauty Is More Than a Trend. It’s Cultural

As K-culture spreads across the globe, it’s no longer just about K-pop or K-dramas. The world is now turning its attention to everything that represents Korea — and one of the most influential pillars of that movement is skincare

Korea = Skincare

At some point, that equation became second nature. And now, we trust Korean skincare almost instinctively. Even unfamiliar ingredients, ones you may have never seen in your kitchen, start to feel oddly familiar just because they're in a Korean product. Many of them are natural, organic, and incredibly gentle. You might catch yourself thinking "Wait, I'm not even Korean...so how do I know so much about these ingredients and formulas?" Well, maybe you've seen one too many TikToks or Reels. Or maybe...you're a little addicted. And that's okay!

But here's something many people don't realize : 
Before the rise of big-name Korean skincare brands, Koreans were already doing skincare, in the most natural, everyday way. Skincare wan't something bought in bottles. It was made from what you had at home. Rice water. Green tea. Aloe. Mung beans. Cucumber. What's next? Sure, salmon DNA is currently having its viral moment...! And if you've been paying attention, you might have noticed that CHA&MOM has its own special ingredients rooted in that same philosophy. 

Ask a Korean friend or parent figure, and chances are, they'll have a story about how these humble ingredients were used long before "clean beauty" became a global trend. Because Koreans have always loved natural, skin-friendly ingredients. Not for branding. Not for marketing. Just because they worked. 

K-Beauty is part of the Korean Wave(Hallyu, 한류). But it didn't start with fancy products. It started with everyday wisdom passed down at home. 

Skincare That Started at Home : 

Before "clean beauty" became a buzzword, and long before skincare aisles were filled with trendy ingredients like hyaluronic acid or niacinamide. In many Korean homes, skincare started with what was already in the kitchen.

Rice Water(쌀뜨물) : 
Long before double cleansing was a trend, Korean moms were already using rice water as a natural toner and cleanser. Instead of pouring that milky rinse water down the drain, they saved it to wash their faces—something many of us grew up seeing (and trying). Rich in vitamins and known to brighten and smooth the skin, rice water was Korea’s original glow-up trick—long before brands like Beauty of Joseon turned it into a global trend.

Green Tea(녹차) :
Before green tea masks hit skincare shelves, many Koreans were already using homemade versions. Some placed cooled tea bags over tired eyes or sun-kissed skin; others mixed green tea powder with water to create soothing face masks. Naturally cooling and calming, green tea was a go-to remedy for puffiness, post-sun care, and sensitive skin—especially in the summer. Even today, green tea and aloe remain gentle, everyday staples for irritation-free relief.

Mung beans(녹두) :
Mung beans might be better known in Korean kitchens as the key ingredient in savory pancakes, but they've long held a quiet place in traditional skincare too. Many Koreans were already using ground mung beans as a gentle, cooling exfoliant, especially in the heat of summer. With natural properties known to soothe irritation calm sensitivity, mung beans became a beloved remedy for people with reactive or easily inflamed skin. 

Milk(우유) :
In Korea, milk has long been a beloved home remedy for  baby skin. Parents would often add a splash to bathwater, believing it helped soften and smooth their child’s skin. If you grew up in Korea, you might recall trips to the public sauna, where moms and dads would bring milk—not to drink, but to gently pat onto their child’s face and body during the final rinse. It wasn’t fancy skincare, just everyday wisdom passed down through generations.

Aloe(알로에) :
10 years ago, aloe skyrocketed in popularity across Korea. If felt like every home had at least one. That's when "soothing" and "non-irritating" skincare truly entered the mainstream. Aloe became a star ingredient, showing up not only in gels and masks but also as the main feature in cleansers and even toners. The idea of using aloe for post-sun care became so widespread that even people who weren't particularly interested in skincare, knew that aloe and cucumber = skin calming. 

Cucumber(오이) :
And if you were into K-dramas about a decade ago, chances are you've seen this iconic scene : the actress comes home, washes her face, and instead of eating the cucumber she just sliced, she gently places the pieces on her cheeks, forehead, and eyes. It wasn't just for show. It was skincare and snack time all at once. Cucumbers are packed with water and have long been cherished in Korea as a cooling, soothing remedy, both inside and out. 

It's time to glow. Only with CHA&MOM.

CHA-LF delivers three essential effects:
1. Soothes and comforts delicate skin
2. Provides antioxidant support to help protect from environmental factors
3. Helps maintain a healthy skin barrier

Phytoseline is designed to:
1. Keep baby skin comfortably hydrated all day long
2. Help support the skin's natural balance and prevent dryness 
3. Help protect baby skin from everyday external stressors

Baby Lotion = CHA&MOM
In Korea, It's the first and final choice for baby skincare.

Check your baby's skin signals. Here and Now!

Even if you don’t see visible symptoms, it’s always best to protect the skin barrier — and CHA&MOM lotion does just that.

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